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What’s your company doing to set itself apart from all of its competition and build a sustainable competitive advantage? Many companies struggle with defining what makes them different from their competitors, even though they have core strengths that do set them apart. In today’s crowded marketplaces, when prospects and customers go looking for a vendor, what usually causes them to investigate further into the possibility of buying from a specific company is what sets that company apart. Companies that define and develop their messaging around their unique selling proposition have a much better chance of accelerating their sales and gaining customer attention and traction.

It’s very easy to actually develop your company’s unique selling proposition. This starts with a strategic marketing planning process which includes analyzing the positioning of your company and its messaging. If your company is an also ran in its market today, why not sit down with your marketing and sales team and define what makes you different? Better yet, why not bring together a group of your customers to ask them why they buy from you, versus your competition. Using a listening process with your customers and your sales and marketing team to understand what sets you apart can usually be a strong step towards defining your sustainable, competitive advantage, and creating statements that differentiate yourself easily from your customers.

There’s a big difference between a company that sells on features and benefits and a company that sells and markets itself on what makes it different from its competitors. Companies are made up of people and people are always interested in something new and different. Innovation is part of the American spirit and it’s no different when it comes to innovation as related to marketing. If your company needs help defining its unique selling proposition, there are many marketing and sales consultants out there who can help you with this process. It doesn’t have to be expensive and it’s relatively quick to do. A USP can set your company on the path towards improving its marketing, improving its market penetration, gaining greater attention from potential prospects through your marketing efforts, and shortening your sales cycle by getting customers wanting to buy from you. What are you doing to improve your unique selling proposition?

About Cube Management:
Cube Management provides sales acceleration services to emerging growth and mid-market companies in the technology, manufacturing, healthcare and business service sectors. The experts at Cube Management work across the entire spectrum of marketing, sales and business development to provide customized solutions that drive revenue and profit growth. Cube Management combines Strategy, Process & People to produce winning results.

Let’s face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an “easy sell.” Lucky for us all, plenty of doubters buy products and services everyday. Let us examine eleven of the fundamental techniques used by those who succeed in persuading the worst of cynics.

1. Know your product/service

Know it inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. All of these will strengthen your presentation and help the skeptic make a more informed purchasing decision. There should be nothing that anyone can tell you about what you solicit. You will definitely be asked questions, so be prepared to demonstrate all aspects of your product/service in response.

2. Know your prospect

Along with knowing your product comes knowing your prospect. Strive to know all you can about your target demographic and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits, what motivation determines their choice, and how long a buying decision takes. You must understand how your product fits into their overall purchasing strategy. When you know the buying habits of your prospect, you can use it to develop a longer-term sales plan–that means repeat business. Put yourself in the most favorable position to get a “yes” by focusing on what most concerns your prospect.

3. Believe in your own words

You will never be effective selling something you do not believe in, particularly to someone who is already skeptical. Your lack of enthusiasm will be an obvious as you attempt to convince your potential buyer. When you emanate passion and confidence, you break down the wall of doubt the cynic has built. To not be a pillar of strength during your presentation is a sure-fire ticket to an abrupt “no.” If you are lucky enough to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.

4. Be transparent

Too often, we give strong pitches with lots of hype and little information. We will say, “If you want these benefits, buy my product.” This is done with the hope that a prospect’s curiosity about your bold claims will be enough to convince them to purchase. The idea that if you divulge too much information, you could dissuade your prospect is a far too common falsehood. Be prepared to give as much information as needed to convince the potential buyer to make a purchase. Transparency builds trust. Things people do not understand will always be greeted with “no.” The more information available when making a purchasing decision, the more likely they are to say “yes.” Another benefit of being transparent is the more resources you divulge free of charge, the more likely you are to generate interest in your product/service.

5. Gain trust by associating yourself with things they respect

By offering endorsements and testimonials, especially from well-known sources that your target market respects, you strike the chord of “trust.” Many a skeptic has purchased based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships. Major endorsements mean less resistance and lots of sales.

6. Offer a free trial, incentive, bargain, or guarantee

The structure of your offer can play a key role in building trust and enticing your prospect to buy. There are many variations of each, but incentives and guarantees are great ways to gain your potential buyer’s confidence. Guarantees and free trails allow the skeptic to try the product/service before determining if your offer is a good fit. Incentives and discounts are also valuable tactics as they make the cynic feel they are getting a value. People always love the feeling of getting something for free and buying when it is a low/no-risk transaction. By guaranteeing the quality of your product/service, you disarm the skeptic and encourage them to buy. You also communicate an important message that you are confident in what you sell.

7. Compare and differentiate yourself from your competitors

Know the nature of your business. Is it commodity based, where the low price bidder wins? Is the strength of your brand a factor? Is there something unique about your offer? You must understand your competitors and their advantages and disadvantages. Once you have both the knowledge of your competitors and an understanding of the skeptic’s needs, you can choose the most effective marketing angle. We offer such phrases as:

“The lowest cost”…you play to the desire for value “The official”…you validate for authenticity “The best”…you show superiority “The only”…you offer exclusivity

If possible, demonstrate the differences that make your product/service unique or superior.

8. Sell the relationship, not the product

Contrary to popular belief, the best salespeople not only close deals, they foster relationships. Relationships are more valuable to both you and the prospect than a one-time transaction. For the salesperson, relationships bring repeat business and the ability to cross-market your offerings; increased referrals because you gain access to the prospect’s network base, and the ability to charge a premium because of the higher perceived value of your relationship. For the skeptic, relationships help build trust. These bonds let them know they will not be abandoned after the transaction is finished. Ultimately, they are buying a relationship with you and your firm, not the product/service, so approach selling that way.

9. Focus on benefits offered and value delivered

Self-interest is the skeptic’s primary concern, so focus on how your product/service solves their problem, fulfills their need, or satisfies their desire. If your prospect is solely bottom-line focused, your presentation should be centered on how your product or service will make or save them money. If your product satisfies a desire, focus on how it fills an emotional void. Emotional selling differs from bottom-line selling because it focuses on feelings rather than metrics. Remember to focus on the benefits that concern your potential buyer; anything else will make a skeptic lose interest and you lose the sale.

10. Isolate their objection

In life and business, two of the greatest challenges are making intelligent decisions and properly following through on them. One of your fundamental goals as a salesperson is to help people make informed decisions. To do so, ask two types of questions: those to better understand your potential buyer and his/her needs, and questions designed to lead your prospect to buy. A series of well-placed questions will allow you to isolate any objections. You should brainstorm every possible reason a skeptic will not buy from you and comprise an effective solution or rebuttal for each. Any other question should be crafted in a way that allows for only one reasonable answer, and that answer should compel your prospect to agree with you.

11. Don’t seem desperate!

Your emotional state will be apparent to a skeptic. Never appear as though you “need” a sale. Everyone avoids a hard-pressed individual. Often we are conditioned to give to and buy from those who do not need our money. It is the same principle that makes us more likely give a rich man fifty-cents to make phone call because he has no change, than to a homeless man in need who makes the same request. Therefore, it is imperative that you operate from a mindset of abundance. Understand there is always a bigger sale out there, so you need not be pressed for this one. Your confidence will put the cynic at ease and make them more likely to buy from you.

Once internalized, these 11 points will mesh into an effective sales strategy. You will begin to think of them not as individual points to be mastered, but one comprehensive selling technique. They are designed to compliment each other and give you a thorough footing for selling to those who are naturally doubtful about you and your service. Master them and win!

Getting past call reluctance is one of the keys to successful cold calling. Understand what’s causing the reluctance and work on a solution. The three main causes of cold calling reluctance are lack of a plan, attitude and fear of rejection.

Cold Calling Tip #1: Have A Plan.

Planning is a key to success in anything you do in sales. Know who you’re calling. Write a thumbnail sketch of the people you’re calling. What I mean is get specific about the group of prospects in your target market. How old are they, what kind of work do they do, where do they live, and what kind of challenges do they have. The better picture you get of who you’re calling the better you’ll understand and relate to them.

The second part of this cold calling tip is know what the big picture is for you. Why are you in sales and what benefit does your product or service bring to your target market? Decide what your objective is for the call, get the appointment, name, etc.

Plan out what you’re going to say. Have a written script that tells you exactly what you’ll say. Know what objections may arise during the conversation and how to handle each one. Understand how and when to close.

It’s not just picking up the phone and hoping for the best. Put your plan on paper so you can see it and internalize it and your cold calling success rate will increase.

Cold Calling Tip #2: What’s With Your Attitude?

Improve your attitude and you’ll improve your results. I’ve seen a dramatic difference in my phone success based on my attitude. When my attitude is bad, people are less receptive and my success rate goes down. When I’m feeling good, my success on the phone goes up. I guess it’s not that everyone else is having a bad day.

Work on your attitude everyday. Make a decision to have a good attitude. If you have a bad attitude don’t pick up the phone. Stop watching the news and start reading positive books. Have fun on the phone, make someone smile.

Cold Calling Tip #3: Don’t Take It Personal.

Remember, not everyone you call will be interested in what you have to offer. So be prepared for rejection and understand they aren’t rejecting you they’re only rejecting the offer you’re making them. Thank them and move on to the next.

Cold calling is time consuming and nerve racking for many sales people. If you expect and prepare for the best, you’ll have a better chance of the best happening.

I had the good fortune (or misfortune depending on your climate
perspective) of living in Minnesota for ten years. The Summers
were beautiful, Fall was spectacular with the changing colors of
the leaves on trees and winter was,…well, damn cold. My
neighbor, Harold was a nice old guy who had retired many years
ago who hibernated all winter but loved to garden during the
summer. The only time I saw Harold come out of his house was to
put some bird food in the feeder he’d setup on his tree in the
front yard. Every year, as winter began to set in, I would see
squirrels all around our front lawns gathering food. They’d
scurry around digging and prodding hoping to fill their jowls
with some food and return to their hole. One day I saw Harold
putting some metal sheets around the base of his tree where he
kept his bird feeder. I didn’t understand why until another
neighbor explained to me that Harold was trying to keep the
squirrels from eating the bird food. By putting the metal sheets
around the base Harold thought the squirrels wouldn’t be able to
climb up the tree. The next morning, the food was gone. Later
that week I saw him wrap a jagged funnel around the base of the
tree. It looked like those funnels dog’s wear around their neck
so it won’t bite or lick its wounds. Well imagine one of those
wrapped around the tree with the wide part pointing down with
jagged edged. It looked like something out of a Frankenstein
flick. Yet, the next day, the food was gone. The following week
Harold figured he’d put the bird feeder on a string and hang it
from the tip of one of the branches. I believe his thinking was
that the squirrel couldn’t go out to the edge of the branch
because the branch wouldn’t support the weight thereby not
allowing the squirrel to get to the feeder. Next day, you got
it, the food was gone. This battle between Harold and the
squirrel went on for at least the 10 years I was his neighbor. I
wanted to tell Harold that his attempts were futile and that he
would never win this ‘War of the Feeder’; but I didn’t say
anything. I just watched. It was cheap entertainment. As this
was happening, I started thinking about how unfair the match up
was between a man and a squirrel. I didn’t feel sorry for the
squirrel…I felt sorry for Harold. Although Harold was stronger
and smarter than the squirrel, he lacked the one quality that
would guarantee him victory, focus. You see Harold thinks about
ways of preventing the squirrel from getting the food on
occasion, when he has time. The squirrel on the other hand has
its mind on getting that food 24 hours a day. The squirrel’s
very survival depends on it. Survival brings about, not just
focus but an intense focus on solving a problem by removing an
obstacle. Unless Harold shows that same level of 24 hour
commitment and intensity, I have my money on the squirrel every
time. Success is not about who is stronger. Success is not about
who has more money. Success is not about who has a better GPA.
Success is about who is more focused and committed to achieving
their objectives. You, the reader, can compete with any person
no matter who they may be. The only thing you have to do is
commit yourself to focusing in on the very subject that
interests you. When you focus in on one thing, like the
squirrel, all of your mind’s resources are directed at attaining
your objective and obtaining your rewards. With focus, you begin
to take in more information quickly because you’re interested in
learning, you want know everything. You are consumed by your
focus to succeed! Harold was not an expert in stopping
squirrels; it was a task that needed to be done and he attended
to it when he had time. The squirrel on the other hand became an
expert at bypassing obstacles and solving problems because he
focused all its attention on obtaining the end goal, food. In
today’s market, too many people want to be generalist (i.e.,
good at a lot of things or jack of all trades but master of
none). But the market DOES NOT REWARD generalists, they REWARD
experts. The market wants people who are good at doing a
particular task; an expert. You want job security? Become an
expert in your field of expertise. How do you become an expert?
Like the squirrel, you focus. Harold was 92 and died the year we
moved from Minnesota. I don’t know how long Harold fought the
‘War of the Feeder’ but as I drove off on the last day I looked
back and saw a squirrel scurrying around the front lawn still
trying to get to the bird feeder that still hung from the tree.
Harold was gone but the squirrel was still around, still
strategizing and still focused. The squirrel had won!

So you’ve built your site and started to promote it. You’re getting some sales, but you want to generate more.

There is one simple sales technique that almost every Internet marketing expert agrees will DRAMATICALLY boost your sales every single day - follow up with your prospects.

The bottom line is this - if you want to vastly increase the number of your visitors who turn into valued customers, you need to contact them over and over. Through a series of messages, you need to convey the emotional and logical reasons why they MUST buy your product.

If you assume that your visitors are going to buy from you on their first and only visit to your site, you are mistaken. It just doesn’t happen that quickly. Approximately 80% of sales are made AFTER the initial contact. Do you see how many sales you could be losing if you don’t initiate further contact?

Consider your site’s visitors perspective. Do you grab your credit card every time you pass through a store and see something you like? It doesn’t mean you’re going to buy it right then and there. When you decide to buy it, do you go back to that same store? Maybe, maybe not! Would you be more inclined to return to a particular store if the sales associate gave you a courtesy call?

How do you follow up for maximum effect and what tools and techniques should you use?

o The Tools

Begin by realizing that you can’t do all this by yourself! Suppose you get 500 visitors a day to your site and one in fifty of them requests information. That’s ten e-mails you’re going to have to send manually for the next few days or weeks. And tomorrow you get another ten, and the next day another ten… can you imagine how complicated managing this process could be?

What is the best management tool available? Sequential or follow-up autoresponders.

Autoresponders are the e-mail equivalent of “fax-on-demand” systems. Someone sends your autoresponder an e-mail or subscribes to it on your web site and the autoresponder sends the messages and manages the follow-up process from that point. It does the managing for you!

A good autoresponder system will send out the right message on the right day, address your prospect by name, keep track of the follow-up sequence while automatically building you a database of interested contacts.

Most web site hosting packages come with autoresponders. Usually, however, these send out a single message and therefore can’t be used for continually following up with prospects. Instead, you can pay monthly fees to an autoresponder service or install software on your site and run them directly from there.

o The Techniques

So what techniques can you employ in your follow-up messages to turn your prospect into a customer?

- Technique 1: Build Trust and Credibility The more you contact your prospect with useful and relevant information, the more they will assume you can be trusted. By offering valuable credible information, you prove to your prospect that you know what you are talking about.

- Technique 2: Create the Emotional Reason to Buy With each message you send, you can work on the need or desire that your product will satisfy. More money to pay for that holiday? More free time to spend with the family? Less stress? People buy because they WANT something, secondly because they NEED it.

- Technique 3: Increase the Offer Gradually increase the perceived value of your offer until your prospect has to find reasons not to buy from you! You can do this by offering free bonuses, discounts, or free shipping. But here’s the golden rule - all of them must be time-limited to push your prospect to make that final decision.

- Technique 4: Logical Justification People buy for emotional reasons, but they need that decision backed by solid logical reasons. Your follow-up plan should include logical reasons why your prospect should buy - reasons based on facts and figures, not on emotional desire alone.

- Technique 5: Avoid the After-Sale Blues How many times have you bought something and then immediately regretted it? You can avoid this situation (and refunds) after the sale by reassuring your new customer their decision to purchase was a good one. You simply need to remind them that your product will save time, increase sales, boost site traffic, help them lose weight or whatever. They have already bought it - they just need reminding what it will do for them.

In summary, to dramatically increase your ratio of visitors to sales, you ABSOLUTELY MUST follow up with your prospects and site visitors. It works, it’s proven, and it’s easy if you use the right tools.

1) THE SELLER.

Since the beginning of time it seems that whenever we’ve wanted to sell something we’ve either hung a notice outside our cave, or on our local shop’s notice board, or placed classified advertisements in Local, State, or Trade newspapers. Today we can even try placing for-sale ads on the internet.

After placing our ads and seeing them published we expect the phone to ring, or emails to come pouring in, so put off going shopping confident that we’ll still get to the game in the afternoon after making our sale. When the phone does eventually ring it’s our friend asking for confirmation of our presence at the stadium in an hour. The phone then starts going crazy and emails dribble in, so we have to stay in, only for those people to be “time wasters” or not to show at all.

The next call is from our friend giving us a serve for missing the best game of the season!.

There must be a better way!

2) THE BUYER.

It’s time to look for our Daughter’s first car, so after checking the bank account we head off to the local, then not so local used-car lots to get an idea of what’s available.

Well now we know what to look for, so it’s time to start looking through the Local, State, and Trade newspapers to find the car at a bargain basement price. A week and two missed games later this small task we’ve set ourselves is becoming a chore but we’ve got to do the right thing for our all-of-a-sudden grown up Daughter ( seems like she was in diapers only a year or so ago!) haven’t we?

We eventually succeed of course, and our Daughter is thrilled, but there must be a better way as our Son will be wanting his first car next year!

3) THE BETTER WAY

When placing our for-sale ads in the publications above, or looking through them trying to find what we want, we often see the heading “wanted”. This should have lots of ads for things people want, but usually the ads are for “all your jewelry”, “all your books’ etc.

WHY?? The answer must be tradition, but it doesn’t make sense as items listed under “wanted” should be ideal for Buyers and Sellers.

Buyers should place ads there for what they want. Sellers should look there to find someone who wants what they’re selling.

This Common-Sense way of advertising is called REVERSE CLASSIFIEDS, and because it’s so simple, will become normal in the near future.

If you want to grow your company’s revenue, the most critical thing to get straight in your mind is that there are in fact only three ways to grow revenue - you can get more new customers, you can increase the value of your average sale, and you can get more repeat business. That’s it…there are no other ways.

This sounds simple enough - and it is!

You need to keep this reality on the forefront of each marketing and sales activity you undertake and target one or more of these ways to grow revenue in each campaign you undertake to seek more business. Use it as a “litmus test” for each prospective customer interaction and communication.

Get More New Customers Getting more new customers is a result of successfully executing on two broad objectives - increasing your prospective customer’s awareness of your offering and communicating with your customer from their perspective of the benefits of your product or service. If you can achieve these two things, you can increase your number of new customers.

Increase Your Prospective Customer’s Awareness of Your Offering More than just simply creating leads, creating awareness is about establishing a brand. You have to be known for something, you need a message, and you need a “voice” that speaks consistently about your benefits and why customers should want to do business with your company. By consistent, we mean your “voice” should be heard from your web-site, presentations, tag-line, mailers, sales letters, demonstrations, etc.

Communicate From Your Customer’s Perspective Put yourself in the shoes of your customer for a moment. Looking at your offering from their sole perspective, what exactly does your product or services do for them? Forget the products and services you provide, these are just the things that enable the benefits you provide your customers. Think instead about the solutions you are providing, the use of your products and services, the “things” within their business that you’re enabling. These are the “things” that your customers are really buying.

A huge mistake many companies make in the presentation of their products and services is made in their initial contact and meeting with a customer. The initial contact is the encounter whereby the customer is first introduced to the products and services your company offers. The mistake is most company’s introduction of their offering focuses on their products and service, not on the benefits they offer their customers. What happens in this case is the prospective customer has to interpret everything they are being told about the features and functionalities of a product or service into something that is meaningful to them. This interpretation is where many sales opportunities are lost; the customer doesn’t understand what they gain by employing your offering.

The main point here is that you need to be sure you’re presenting your products and services in the context your customer is thinking: “What do I get from using your products and services?”

Increase the Value of Your Average Sale You can likely sell your current products and services at a greater price than you are today. We’ve found time and again opportunities to actually increase the price of an offering or stay out of a “price-discounting” discussion with a prospective customer, even in a highly competitive sales environment.

“What’s the secret?” The “secret” is to sell from your customer’s perspective and get the buying criteria focused on your “orange.”

Selling from your customer’s perspective means you forget the speeds, feeds, features, and functionality of your offering. Instead, you communicate from the benefits your customer is most likely to value as a result of using your product or service. This point could never be over stated, you need to communicate from the perspective your customer brings to the conversation.

The greatest sales “mistake” you can make is to be so rapped-up in your own offering, all you do is talk, present, and demonstrate endlessly about how great your product or service is…speaking tirelessly about the wonderful features and functionality you offer. All this does is leave the real selling up to your customer, making them interpret your features and functionality into benefits they value.

The results of selling features and functionality is your customer often commodities your offering, reduces your value to a spec sheet, and compares your features and functionality to other vendors in an eventual “price war” to win their business.

When I talk about a business “orange”, I am speaking about the difference you offer as compared to your competition. Note, I am not talking about your product or service features and functionality…I’m talking about the uniqueness you offer your customer. This could be the expertise behind your solution, your customer support willingness or availability, your terms of business, your guarantee, your price model, your unique perspective on the benefits your customer values, etc. The objective here is to position yourself in the sales opportunity in such a way as to never allow your competition to draw a true apples-to-apples comparison of your offering. You always remain an “orange” to a competitor’s “apple”…regardless of the opportunity.

It is amazing how often I’ve encountered companies that let their customer and competitor draw apple-to-apple comparisons of their product or service when they easily could have raised the stakes by making their heritage, pedigree, past success or creativeness in their market change their customer’s buying criteria. By selling your “orange” you insulate yourself from direct comparisons to other vendors and in turn, make it more difficult for your customer to commoditize your offering. This means you are more protected from having to discount your offering. A premium price can often be justified.

Get More Repeat Business An important question to ask yourself is if your business or offering disappeared tomorrow, what would your customers really loose? Do you offer anything beyond your products that create loyalty in your install-base of customers?

You want to look for opportunities to add value well beyond your basic offering. The objective is to have your customer value something about your relationship with them beyond your basic offering. This value could be information, insight or consultation, possibly supported by a position of preeminence. Value in this context can be delivered via newsletters, whitepapers or periodic presentations on subjects such as market updates, industry trends, topics of interest, etc.

Do you communicate with your customers regularly? While not appropriate for every business, do you have a 90 or 120 day business review with your new customers? Can you become a source of information that your customer can’t live without?

Look for Opportunities to Align Your Price Model for Recurring Revenue Look for recurring revenue within your current offering. When your customers purchase from you, do they pay once or are there opportunities for them to purchase time and again?

For service offerings, recurring revenue may be obvious; customers likely buy from you each time they consume your service. However, there may be additional means to recurring revenue by packaging your services differently that they are now or adding new services that are natural additions to your core offering.

For product offerings, there may be these same natural reasons to purchase again and again. If you have more than one product or service offering, are they linked? Do your customer’s see more than one product or service when they look at what you have to offer? Does your pricing model and product “packaging” lend itself to recurring or one time purchases?

Look for a service offering for each product you have in the marketplace. Support and maintenance offerings are often thought of, but look beyond the obvious. Are there customer needs for consulting or informational solutions in support of your products and services? Don’t overlook opportunities to partner in providing add-on products and services

Getting more repeat business is about customers buying routinely…and it starts well before the first purchase. The easiest sale you ever make should be to an existing customer.

The stock market can present you with a lot of stocks every day. Some of them are extremely risky while others are not as good as they seem. When you know how to identify and approach the best momentum stock opportuntites, you are able to generate a consistent and respectable amount of money in a very short period of time.

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The sex aid business has registered a huge increase in revenue since the seventies. This is part of the sex aid revolution and a vast benefit to mankind. Sexual toys are a marvellous way to increase passion into your sex life, sexual toys can help you come to orgasm and marital toys forever put a grin on your face.

Whichever tremendous sexual toy you decide to buy this Easter let your needs be your guide. If you are into bondage then go and get yourself bondage gear. if you are into romantic play then go and get yourself some chocolate body paint. Keep your eyes open and see where it takes you. Make sure you try lube with Anal Beads.

The most accepted sex aids on the sex market have got to be the vibrating marital toys. The aforementioned sensational sexy toys have been around for years and you have most likely seen one in your local sex toy retailer. Vibrating marital aids come in a variety of lengths and colours, you can get them in mini size for your handbag right up to 11 inches. The wonder of a vibrating sex toy is the eye-opening vibration that it gives off, this vibration is the main source of orgasm for girls and could usually be changed in intensity to suit the gal. Sex aids are great.

Apple didn’t do much new when it introduced the fourth generation of the iPod, but it didn’t need to. No one has beaten the company at the portable-audio-player game yet, but with 75 percent market share, the only way to go is down.

The fourth-generation iPod performs pretty much the same as the third-generation player, with some detail improvements. Like the Archos Gmini XS200 and Samsung YH-925, the iPod distorts, sometimes heavily, when you use the EQ settings. Harmonic distortion is minimal with no EQ, but at higher volume levels most of the EQ settings showed audible distortion. When we couldn’t hear it, we could see it plainly on our audio spectrum analyzer. Bass response is about 5 dB down at 40 Hz, the practical lower limit for most music. To know as to whether there is less distortion when using the line-out jack on the dock. When measured the amount of distortion on headphones at listening volumes, it has been found the same amount at both jacks. But feeding into a stereo system or external headphone amplifier requires much less output power and doesn’t require EQ in the player, so the music will be clean. With Apple Lossless compression, the iPod is just as capable as your CD player is of driving a high-end audio system. If you select EQ presets in iTunes (which doesn’t have the distortion problem), however, your iPod will switch to your chosen EQ on a per-song basis when you download to the player. Another reason to own an iPod is the tremendous number of aftermarket products and accessories. There’s certainly much more available than with any other large hard drive player out there. You can extend its capabilities with hardware and software to perform PDA functions, gaming, recording, wireless transmission, and more. It’s a platform, it’s a social phenomenon, and it’s a robust device with millions of satisfied users, despite our carping about distortion. T he human factors are still the best, and there’s some excellent usability engineering in this fourth-generation player.